Yes but is your SEO Ready for EOFY 2025?

EOFY 2025 is creeping up fast — is your SEO ready to drive sales?

The end of the Financial Year is one of the biggest spending moments of the year. Shoppers are primed to hunt for deals and they’ll be searching, scrolling, and comparing so now’s the time to make sure your website is discoverable and conversion-ready.

Shoppers are already on the lookout for End of Financial Year deals, so now’s the time to make sure your website is discoverable and ready – the earlier you optimise, the better your results.

EOFY traffic doesn’t wait. Last year, Australians spent a massive $69 billion online, with digital sales outpacing bricks-and-mortar growth (Australia Post eCommerce Report, 2025).

​According to research by the Australian Retailers Association (ARA) and Roy Morgan, the most popular categories for end-of-financial-year (EOFY) sales are:​

• Clothing, footwear, and accessories (39% of respondents)

• Electronics and tech (12%)

• Household items and décor (12%)

• Appliances and white goods (11%)​

These findings highlight consumer preferences during the EOFY sales period.

If you’re planning to run discounts or operate an eCommerce store, now’s the time to make the most of this high-intent shopping period. We’ve created a simple, actionable SEO checklist to help you identify areas for improvement and get your site ready to convert in June.

PRIORITY PAGES
	Consider creating a dedicated EOFY landing page or promotional hub, we recommend getting this up and running as soon as possible to have it ready in time for EOFY sales.
	Add EOFY-related terms to your title tags, headings, and body content using keyword structures like “EOFY deals ” or “EOFY sale ” – helps align your content with what users are actively searching for during the EOFY period.
	Review your internal linking strategy to funnel traffic to high-converting pages but be sure to leave the URL the same and not have /eofs-2025 that will need updating later
PAGE SPEED AND UX
	Run a speed test, tools exist such as Google PageSpeed Insights and GTmetrix, this will give you an idea of page load time, next aim to get your performance score above 90.
	Optimise image sizes and minimise CSS/JavaScript where possible, when using images in webpages it’s a good idea to “save as>for web” in Adobe or lean on cheap compression tools like PDF Guru so that you’re improving the aesthetic of a web page without compromising on quality.
	As with any campaign, we encourage testing and iteration. Give yourself between 1 – 2 weeks of go-live date to test your mobile experience end-to-end to ensure shoppers can easily browse, filter, view product details, and complete a purchase.
CONTENT AND METADATA
	Optimise meta descriptions to spotlight EOFY offers and create urgency, communicate key deals—e.g. “Save up to 40% in our EOFY Sale – Limited Time Only!”
	Use structured data types like Product, Offer, and Review to ensure proper schema markup. This can enhance your listing with rich snippets such as ratings, price, and stock availability.

You can also print out the checklist above and share it with your team here.

Don’t Leave It Too Late

EOFY traffic doesn’t wait. The earlier you optimise, the better your visibility when peak traffic hits. Even small tweaks like updating your page titles or speeding up your site can make a measurable difference in rankings and conversions.

Need a hand making it all happen? Whether it’s technical SEO, content strategy or performance audits, our team is here to help.

The average Megantic client grew their traffic by 43% in 12-months using strategies listed in this checklist.